Label Design Archives - Dr. Liz Thach, MW

Wine that Connects Cultures, from Asia to America and Beyond

Making a great wine is an orchestration of art and science, passion and hard work. ShunYi Cellars caught my attention recently, which started with the Founder’s personal story of wine discovery that inspired his mission to craft quality wines showcasing premium Californian terroir to bridge cultures and share values. ShunYi's inaugural wines in their vineyards. Meaning of Shun Yi Emperor Shun, highly regarded for his wisdom and integrity, is said to come from the city of Jinan in Shandong Provence, where Founder George Zhang was born. Residents of Jinan are known as “Shun Yi” – descendants of Shun. Interestingly, Shandong [...]

Which Type of Wine Label is Most Attractive to US Consumers?

(Contributed by Shane LaChance) Think about when you last purchased a bottle of wine. Maybe it was for a dinner party, a get-together with friends, or a night-in with the spouse. Let’s say you walked into the store with somewhat of a game plan; in search for a domestically grown red wine in the price range of $12-15. Now, what happens next? Shopping for Wine Survey Shows 80% of Consumers Select Wine Based on Label What guides us to pick up the 2 or 3 bottles that catch our eye. Better yet, what are the deciding factors that [...]