HOT WINE TRENDS Archives - Dr. Liz Thach, MW

Hot Wine Trends In the U.S. Market for 2022, Dollar Sales Up in 2021

Shopping for Wine in a Grocery Store. UNIVERSAL IMAGES GROUP VIA GETTY IMAGES A 2022 Gomberg & Fredrikson report, based on government tax paid data, shows that U.S. wine dollar sales in 2021 a surprising 16.8% over 2020. Total wine sales, including domestic and imported wine were $78.4 billion, compared to the previous year’s figure of $67.3 billion. Yet the reasons behind these increases suggest the wine industry still needs to focus on being more innovative and reaching out to new wine consumers. Fortunately, some of the most popular wine categories of 2021 point the ways to hot trends to consider capitalizing [...]

By Dr. Liz Thach, MW|2022-08-11T16:47:20-07:00August 11, 2022|

Overview of 2020 US Wine Market Stats and 10 Hot Wine Trends for 2021

Though the US wine market endured a very bumpy ride in 2020, with many dire predictions of loss and doom due to the pandemic and wildfires, now that the numbers are in, the results are not that dismal. Yes, of course, on-premise wine sales plummeted, but off-premise and online sales came to the rescue. This caused the year to end with a surprising increase of 4.98% in still wine volume at 372 million 9-liter cases in 2020, compared to 357 million cases in 2019, according to BW166. Of this total, 84.7 million cases of still wine were imported in 2020. [...]

By Dr. Liz Thach, MW|2021-02-26T08:53:29-08:00February 11, 2021|

Vin Piscine – The New Exciting Trend of Swimming Pool Wine

I first encountered “Vin Piscine” last year in South Africa on a very hot January day in Johannesberg. Being the Southern Hemisphere, the seasons of South Africa are opposite of North America, and I had spent the hot and humid day on a tour of the city. By the evening, I was ready for a cool glass of chenin blanc wine, but was surprised when the small outdoor café where I went for dinner brought me a bucket of ice, tongs, and my wine in a large balloon glass. Looking around the café, I saw other people with similar glasses [...]

By Dr. Liz Thach, MW|2021-01-30T21:41:27-08:00June 7, 2020|