8 Tips to Increase Online Wine Sales – Lessons from Google

This month even wine business students who had already graduated from Bus 305W showed up to hear a presentation from Google on increasing online wine sales.  Fifty Millennials listened aptly to two guest speakers from Google, and many incorporated the tips into their final wine business papers for the semester.  "Online wine search queries have increased more than 33% in the past 2 years," announced Google manager, Joe Rosenberg. "In addition, wine searches via mobile phone increased ten times in the same time period."  Google colleague, Danny Navarro added, "We see that consumers are increasingly interested in wine online, but [...]