Two iconic Italian brands come together in Florence on September 12 and 13th to celebrate the 1000th Grand Prix. The famous Ferrari car company partners with the historic Ferrari Trento sparkling wine company for this special occasion.
Photo Credit: Ferrari Scuderia and Ferrari Trento Sparkling Wine
For the first time in its history, the Mugello Circuit will host a FIA Formula 1 World Championship™ class race, and its coinciding with the important milestone of Scuderia Ferrari –the only team present in all of the 70 editions raced till now – has created the perfect occasion for celebrating in style in Florence with a Gala Dinner in the Sala dei Cinquecento inPalazzo Vecchio. The Ferrari Trentodoc bubbles will welcome the guests as they enter the venue.
This collaboration represents a bond between the two symbols of special magic from Italy. Both are emblems of the story of two visionary men, two dreamers, two entrepreneurs – Enzo Ferrari and Giulio Ferrari – who were perfectionists obsessed with the details and research of excellence that have made unique the products they were capable of imagining and creating. These two dreams today still live on in anyone who pronounces the name “Ferrari”, one of those words that speaks of Italy and that fills the heart with passion.
About Ferrari Trento Sparkling Wine
Founded in 1902 in Trento by Giulio Ferrari and since 1952 run by the Lunelli family, Ferrari is Italy’s leading traditional method winery and a symbol of the Italian Art of Living.
All Ferrari labels are Trentodoc, bottle fermented sparkling wines produced with Chardonnay and Pinot Noir grapes cultivated with passion and respect following the principles of sustainable mountain viticulture in Northern Italy’s Trentino. Ferrari is the toast of Italy par excellence and accompanies the most important moments in culture, sport and entertainment. Ferrari Trento was named “Sparkling Wine Producer of the Year” for the third time at the 2019 Champagne & Sparkling Wine World Championships.