Not Just Another Wine Auction: Portland Trailblazer Star turned Winemaker CJ McCollum and Wine for Social Good

With its natural terroir ideal for growing Pinot Noir, Willamette Valley is also Oregon’s largest wine growing region with over 70 varietals. Willamette Valley Winery Association is their wine industry association, which organizes an annual Pinot Noir auction that just ended on August 13. This year, 74 wine lots from the 2018 vintage made exclusively for the auction were sold, with proceeds this year not only supporting the Association’s education and marketing initiatives, but an additional $100,000 dedicated to the James Beard Foundation’s Open For Good Campaign – Food & Beverage Investment Fund for Black and Indigenous Americans.

From the “Normal” Willamette Auction…
…to the Online Willamette Valley auction this year

Many Firsts

This was a special year for the Willamette Pinot Auction: going online for the first time, with the opening featuring its first-ever Ambassador, Portland Trailblazer NBA star and now Willamette Valley’s newest winemaker CJ McCollum, who launched his own wine McCollum Heritage 91 with Adelsheim Vineyards in June this year.

CJ McCollum and his new wine, McCollum 91 Heritage.

Supporting Black & Indigenous American Food & Beverage Businesses

The $100,000 donation, or about 20% of total profit, will go to the James Beard Foundation Food & Beverage Investment Fund for Black and Indigenous Americans. This fund supports food and beverage businesses owned by Black and Indigenous Americans, with the goal to rebuild an independent, more equitable restaurant industry following re-openings post-pandemic.   

Credit: James Beard Foundation

About Willamette Valley Wineries Association
The Willamette Valley Wineries Association (WVWA) is a non-profit industry association dedicated to achieving recognition for Oregon’s acclaimed Willamette Valley as a premier Pinot noir-producing region. Currently, the WVWA has nearly 250 members representing wineries and tasting rooms throughout the Willamette Valley region from Portland to Eugene. 

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