American wineries have shown much innovation in reaching out to wine consumers via virtual tastings, tours, and other online methods due to the closing of tasting rooms with COVID19. However, one winery has found a very unusual means of connecting with consumers again by scheduling educational nature hikes in Sonoma County.
This weekend, Jordan Winery is set to become the first winery to reopen in Napa and Sonoma, using the Sonoma County park/trail reopening health order (effective on May 13) as its path. These educational nature hike packages for two include a guided hike across our 1,200-acre ranch, and a charcuterie picnic and wine to-go to enjoy at home. (No food and wine can be consumed on the property to keep in compliance with the governor’s current mandate.) Social distancing rules are respected, so that visitors have plenty of space as they hike past vineyards and magnificent oak trees.
Nature hike tickets are now on sale for $110 per person/$220 per couple. All details (pricing, available dates, times, picnic menu):
Jordan will be offering nature hikes on Thursday, Saturday and Sunday from May 23 to June 7. Each week, they will evaluate the county health order updates to decide if they need to open up more hikes.